Social media applications have become an indispensable part of our lives. We spend time on social media platforms for long hours during the day. As such, large brands and small businesses are trying to exist on social media platforms to reach their customers. What is the most used social media platform in our country? Head of Social Media and Digital Security Training Research Center. Dr. Levent Eraslan shared his research data with the public. Social Media Ads, Social Media Consultancy and Account Management, Sahne Media, has shared the most widely used social media platforms in our country for you.
Instagram is at the top with more than 40 million users
Instagram is the first of the list. The Instagram platform, owned by the meta company, appeals to over 40 million users in Türkiye. When you look at the statistics, people spend an average of 21 hours per month in Instagram application.
Whatsapp is in the second place
Even if it has attracted the reactions in the past years, the instant messaging application that everyone uses is still an average of 11 hours per month. Prof. Dr. According to Levent Eraslan, 80 percent of the country’s population spent on social media.
Instagram and WhatsApp follow YouTube and Twitter. Türkiye is the 15th country that spends the most time in the world’s social media.
Threads shone and extinguished
Referring to the new social media platforms, Eraslan said that Threads, which was developed as an alternative to Twitter, aroused great interest at the first moment, but extinguished over time. The reactions to Twitter and Elon Musk were thought to grow Threads, but we saw that people cannot leave their digital habits so easily. Despite Twitter name and logo changes, it has increased its number of users. People who opened the Threads account did not leave Twitter. In other words, digital migration is not as fast as it seems, and people do not easily give up their digital habits.
Artificial Intelligence will have great effects on social media
Artificial intelligence and metaverse systems will also affect our social media habits. Using artificial intelligence robots as an assistant is an increasingly widespread habit. Meta continues its investments to develop integrated features with Twitter, YouTube and Tiktok artificial intelligence systems. Follow us to continue to receive news from the future with your nearest solution partner in the digital world.
