Social media ‘Comments and Number of Likes’ affects consumer preferences

It turned out that the intense use of social media is exhausting people and affecting the decisions made. According to a study in the USA; It was determined that even using Instagram for 30 seconds made the brain blur. In the United States, he continues to work within the University of Tennessee; Matthew Pittman, who is also an article writer at Gizmodo, was under the spotlight of the use of social media use on the human brain.

Divided into three different groups

Within the framework of the research; A group of social media users aged 18-65 were divided into three different groups. The first group, while only one ad, was presented with another ad to the second group that memorized a nine -step number. The third group on Instagram came across another advertisement after 30 seconds. These ads were related to food, ice cream and coffee respectively. The brain, which was directed for 30 seconds with Instagram shares, made the purchase decision in a shorter time.

Customer by the number of likes

Researchers who played on the “Number of Likes” in the ads they showed to the subjects determined that people want to buy more products in advertisements with more comments and liking. When the participants in other groups are asked “why they want to buy” products in the ads, while giving logical answers; Instagram user consumers drew attention with their answers to “one -word, meaningless”. This table was evaluated as “why individuals who buy the product because they see it on social media. Matthew Pittman is the reason for this, “Every sharing on social media is due to a different topic.” he explains.

On the other hand, the human brain constantly sees content in different categories and tries to understand them causes the person to feel tired. As a result of this negativity, the brain is experiencing “focusing” problem. But there is only one exception; If there is an experience in the past, the decision taken can be faster and more consistent.