Social Insight

WordPress Jubilee Of Forgiveness Continues

Last week, WordPress declared a “jubilee” and is unblocking all community members who were previously blocked. The official WordPress X…

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What’s The Best Strategy For Your Business?

Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant…

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Google’s Updated Raters Guidelines Refines Concept Of Low Quality

Google’s Search Quality Rater Guidelines were updated a few months ago, and several of the changes closely track the talking…

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Google Answers Why Landing Page Ranks For An E-Commerce Query

Google’s John Mueller answered a question on Bluesky about why an e-commerce page with minimal content is ranking, illustrating that…

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Channel Reporting Is Coming To Performance Max Campaigns

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that…

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11 Lessons Learned From Auditing Over 500 Websites

After conducting more than 500 in-depth website audits in the past 12 years, I’ve noticed clear patterns about what works…

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Key Trends and Insights [Webinar]

As AI continues to reshape search, marketers and SEOs are facing a new set of challenges and opportunities.  From the…

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WordPress Robots.txt: What Should You Include?

The humble robots.txt file often sits quietly in the background of a WordPress site, but the default is somewhat basic…

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SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search

Todd Friesen, one of the most experienced digital marketers in our industry, recently posted on LinkedIn that the core fundamentals…

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20% of Local Searches Now Start Here

New research shows that map platforms have become key search engines for local businesses. One in five consumers now searches…

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