Social Insight

Google Lighthouse To Undergo Major Audit Overhaul: What To Know

Google announced plans to revamp Lighthouse’s performance audits. The new version will match the recently launched insights in Chrome DevTools’…

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Google Is Launching Search Central Deep Dive Events

Google announced via their Search Off the Record podcast that they are launching a multi-day conference series to enable in-depth…

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Google AI Mode Exits Waitlist, Now Available To All US Users

Google has removed the waitlist for AI Mode in Search. This Gemini-powered search tool is now available to all US…

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Should We Optimize For Keywords With High Search Volume Or Competition?

In this week’s Ask An SEO, Chandrika asks: “What are the important points to consider when doing keyword research for…

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How CMOs Can Tell Stories To Manage Change [Case Study]

Chief marketing officers should evaluate and synthesize success stories to learn from past marketing efforts, identify repeatable strategies, and demonstrate…

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Reimagining EEAT To Drive Higher Sales And Search Visibility

The SEO Charity podcast recently discussed a different way to think about EEAT that focuses on activities that leads to…

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WordPress Jubilee Of Forgiveness Continues

Last week, WordPress declared a “jubilee” and is unblocking all community members who were previously blocked. The official WordPress X…

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What’s The Best Strategy For Your Business?

Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant…

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Google’s Updated Raters Guidelines Refines Concept Of Low Quality

Google’s Search Quality Rater Guidelines were updated a few months ago, and several of the changes closely track the talking…

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Google Answers Why Landing Page Ranks For An E-Commerce Query

Google’s John Mueller answered a question on Bluesky about why an e-commerce page with minimal content is ranking, illustrating that…

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