Social Insight

ChatGPT Leads AI Search Race While Google & Others Slip, Data Shows

ChatGPT leads the AI search race with an 80.1% market share, according to fresh data from Similarweb. Over the last…

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Factors To Consider When Implementing Schema Markup At Scale

Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved…

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Internal Silos Are An Overlooked Problem That Can Hurt Search Performance

Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by…

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WordPress WooCommerce Bug Causing Sites To Crash

A WordPress bug is causing WooCommerce sites to display a fatal error, crashing ecommerce sites. The problem originates from a…

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Testing Google’s Post-AIO Traffic Claims

Last week, in Part 1 (find it here), we examined whether Google’s AI Overviews are actually changing how people use…

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Google Launches AI Max for Search Campaigns

Google Ads has announced a major update to Search campaigns. The new AI Max campaign setting will roll out globally…

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How To Implement Faceted Navigation Without Hurting Crawl Efficiency

This week’s question tackles the potential SEO fallouts when implementing faceted navigation: “How can ecommerce sites implement SEO-friendly faceted navigation…

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Users Make 10 Clicks Before Leaving

New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site before leaving…

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Google’s Updated Raters Guidelines Target Fake EEAT Content

A major update to Google’s Search Quality Raters Guidelines (QRG) clarifies and expands on multiple forms of deception that Google…

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Breaking Into New Markets With PPC: Key Considerations

Google Ads dominates the global PPC market with advertising revenue surpassing $265 billion  in 2024. Paid search is self-serving and…

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