Social Insight
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To Navigate AI Turbulence, CMOs Can Apply The Flywheel Model
Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for…
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Google Files Patent On History-Based Search
Google recently filed a patent for a way to provide search results based on a user’s browsing and email history.…
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Using Local Business Partnerships And Collaborations To Build Authority And Visibility
All businesses, large or small, must establish a level of authority for the products and/or services they offer in the…
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What This Means For Marketers
The cost of using advanced AI has fallen sharply. Since late 2022, the price of using GPT-3.5-level AI models has…
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Google Confirms Discover Coming to Desktop Search
Google has announced plans to bring Discover to desktop search. This move could change how publishers get traffic from Google.…
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Ecommerce PPC Challenges & Strategies For Second-Hand Retailers
The second-hand ecommerce sector is significant. The market for global resale apparel alone reached $227 billion in 2024 and is…
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Why Search Marketing & Branding Need Each Other
I own a digital agency that has existed for 20 years and did branding until just two years ago. It…
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WordPress Plugin Extends Yoast SEO
The Progress Planner WordPress plugin has announced a new integration with Yoast SEO, enabling users to take full advantage of…
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The Enterprise Playbook for Creator Marketing at Scale I Traackr
In many global organizations, creator marketing remains fragmented. One team runs organic campaigns. Another handles seeding and affiliates. Paid media…
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Google Merchant Center Updates: Changes For Online Sellers
Google is changing its Merchant Center rules. These updates will roll out in two phases and affect how sellers list…
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