Social Insight
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ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations
OpenAI has added several new features to ChatGPT’s search tool. You can now shop for products, search through WhatsApp, and…
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Navigating The Complexities Of International PPC Working With Agencies
Running PPC campaigns in one country is challenging enough. Add multiple countries, languages, regulatory quirks, and agency partners into the…
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How To Structure Information For AI Search
In the SEO world, when we talk about how to structure content for AI search, we often default to structured…
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Google Updates Gemini/Vertex AI User Agent Documentation
Google updated the documentation for the Google-Extended user agent, which publishers can use to control whether Google Gemini and Vertex…
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25 Alternative Search Engines You Can Use Instead Of Google
For over two decades, Google has been the search engine that most people use for everyday searches, product research, and…
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Ask A PPC: How Much Should PPC Management Cost?
PPC pricing isn’t one-size-fits-all. Compare models and costs to ensure you’re getting the best return on investment. The post Ask…
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The 8 Most Important PPC KPIs You Should Be Tracking
If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind.…
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Google’s AI Overviews Reach 1.5 Billion Monthly Users
Google’s AI search features have reached widespread adoption. The company announced that AI Overviews in Search now reach 1.5 billion…
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YouTube Tests AI Overviews In Search Results
YouTube is now testing AI-powered video summaries in its search results, a feature similar to Google Search’s AI overviews. The…
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How To Create Content That Gets Links
Think link building is dead? Think again. In 2025, the backlink game has changed. If your strategy hasn’t, you might…
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