Tiktok, the social media platform that ravaged the world with its popularity, has announced a new feature to the world with an activity organized in the UK: Social Trade. Tiktok users will now be able to see them on the platform and buy the products they like directly. So they will be able to shop while watching videos. Perhaps this move, which can be considered as the beginning of a new era in social media and e-commerce sectors, will change the rules of the game. Tiktok, Instagram, Facebook, Twitter, Youtube, such as the closest solution partner in social media advertisements, stage media editors have prepared for you.
Tiktok, the social media platform, who came out of China and ravaged the whole world, has announced a new feature to the public as a bomb in the e-commerce sector with a live shopping event in the UK.
Now in Tiktok, users will be able to buy it directly when they meet a product they like. Just like other major e-commerce sites, Tiktok will receive a share of these sales. Tiktok, which has more than 1 billion users, shows that one out of every four users see a video about a product and then searched or bought that product.
While all other platforms make updates to compete with Tiktok, this move seems to increase the difference a little more.
Tiktok, who entered the world of e-commerce in the UK, aims to get a big share thanks to its fun content from increasing shopping at Christmas time.
You don’t really think of it as shopping
Facebook and Instagram become valid addresses for exploring and purchasing the place products every day. Problems such as going to stores, reflection of rent and personnel expenses on prices reduced the popularity of real stores and accelerated the exchange on social platforms.
In 2019 and 2020, there was a 25 percent increase in the number of people shopping in the United States in the United States and the number reached 80 million. When the calendars show 2023, this number is estimated to exceed 100 million dams.
Previously, within the scope of Black Friday, a special shopping event was organized with special brands and influencers on the weekend. Retail Trade Specialist Kate Hardcastle accepts that shopping in social media has hit a major blow to physical shopping.
Social media exchanges make you feel like being a part of a conversation rather than a shopping in the minds of consumers because of their fast, easy, perfect experience, destroying obstacles. He says that each retailer should be thrown into e-commerce and care about social media channels as much as real stores.
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