ChatGPT Extends Free AI Image Generation Amid Ghibli Controversy

OpenAI has expanded access to ChatGPT’s native image-generation capabilities, making the popular feature available to free users following its successful rollout to paid subscribers. This development comes as the AI tool’s “Ghibli-style” image generation has captured widespread attention across social media platforms.
Free Access Expansion
Since March 26, the image-generation functionality has been limited to ChatGPT Plus, Pro, and Team subscribers. However, it is now accessible to OpenAI’s broader user base. This democratization of AI creative tools marks a significant shift in availability, allowing more users to experiment with text-to-image generation without a subscription.
The feature’s popularity has not come without criticism, particularly from the animation community. Studio Ghibli enthusiasts and fans of legendary director Hayao Miyazaki have raised concerns about the ethical implications of AI-generated art mimicking distinctive artistic styles.
A circulating interview clip shows Miyazaki’s unequivocal stance on AI-created animation. The acclaimed filmmaker states in the footage: “I felt extremely disgusted. If you want to make something creepy, then go for it. I would never use this technique in my work. I strongly believe that this is an insult to life.”
How to use the Native Chat GPT Image Feature:
- Open the ChatGPT
- Go to the Prompt area
- Click on the three dots given next to the “Reason” option.
- Select “Create Image – Visualize ideas and concepts option.“
- Now, enter the image prompt that you want ChatGPT to create.
Technical Challenges and Limitations
The overwhelming popularity of ChatGPT’s image-generation capability has created technical challenges for OpenAI. CEO Sam Altman addressed these issues on the X platform (formerly Twitter), noting that “GPUs (graphics processing units) are ‘overheating’ due to mass use.“
To manage demand while improving system efficiency, OpenAI has implemented temporary rate limits. Free users will be allocated three image-generation opportunities per day, and Altman hopes these restrictions won’t last long.
What This Means for Users
This development represents both an opportunity for creative exploration and a moment of reflection on the intersection of AI, art, and attribution. As image-generation technology becomes more accessible, questions about artistic style, inspiration, and ethical AI development continue to evolve alongside the technology itself.