Translogistics Inc. (TLI) stands apart in an industry dominated by impersonal freight brokerage automation and commoditized reputations. Established in 1994, the Pennsylvania-based third-party logistics provider has evolved into one of the most trusted names in freight management, achieving what few others in the industry can claim: a 4.9-star average across nearly 300 Google reviews. At a time when many logistics firms either avoid public ratings altogether or receive a stream of negative feedback, TLI leans in. It invites transparency, thrives on accountability, and builds trust not just through pricing or technology—but through people.
That people-first mindset is not a cliché at TLI—it’s operational DNA. In 2023, the company entered a new chapter as founder Scott McDevitt passed the CEO reins to Ron Chelli, a longtime customer-turned-leader who intimately understands the logistics burdens shippers face daily. Under Chelli’s leadership, TLI doubled down on empathy as a business strategy, rolling out organization-wide empathy training and restructuring internal teams to align more closely with customer outcomes. That intentional culture shift is reflected in the company’s momentum: 89 new clients in the first half of 2025 alone, expanded services under new brand divisions, and enhanced technological AI capabilities to meet the demands of complex shippers.
Director of IT Ben McDevitt has played a pivotal role in modernizing Translogistics Inc.’s infrastructure by embedding advanced AI capabilities directly into ViewPoint TMS, allowing the platform to not only automate decision-making but also scale seamlessly as customer demand grows. These AI upgrades have been rolled out across operational workflows as well, driving measurable efficiency gains throughout the organization—improving speed, accuracy, and responsiveness at scale. But TLI’s transformation isn’t just technological. Under the guidance of Director of Operations Ashley Rubendall and Director of Sales Annie Loud, the company implemented company-wide empathy training and adopted the Entrepreneurial Operating System (EOS) framework to improve communication and decision-making at all levels. The empathy training, in particular, proved foundational—because while rates and service matter, the ability to understand and respond to a customer’s unique concerns is where TLI makes its most lasting impact. In an industry often focused on cost or capacity coverage alone, TLI recognizes that the human element—handled with skill and sincerity—can be the most decisive competitive advantage.
Among the most impactful expressions of that culture are the countless stories customers shared with us. “I recently booked a load with Translogistics Inc through their representative, Sarah Cox,” wrote Miles Zinn in a public Google review. “She was incredibly professional and helpful throughout the entire process. Her communication skills are excellent—clear, timely, and informative—which made everything smooth and easy to understand. I highly recommend working with Sarah and the TLI team!” These endorsements surface again and again, echoing a consistent theme: real relationships, multi-modal logistics support, responsive service, incredible pricing, impressive transportation technology and trust that holds under pressure.
TLI’s transportation service model is engineered to meet clients where they are in their freight journey. Small and mid-sized businesses begin with the Gold Program, which grants access to negotiated LTL and FTL rates and self-service tools. As those businesses scale, many transition to the Platinum Program, where they receive tailored shipment benchmarking, data dashboards, and custom RFP sourcing. At the highest level, enterprise shippers rely on the Diamond Program—a fully managed transportation solution that includes ERP and WMS integration, dedicated account teams, custom routing logic, and mode optimization. These service tiers are not arbitrary—they reflect years of operational refinement designed to align with the strategic complexity of each client.
Technology is a critical enabler of that alignment. ViewPoint TMS, TLI’s proprietary transportation management system developed over the past decade with more than $2.4 million in investment, serves as the backbone of the operation. It offers a full suite of capabilities, including real-time tracking, auto-tendering, electronic proof-of-delivery archiving, and integration with Power BI, ERP, CRM, and WMS systems. The platform’s latest upgrades include a parcel optimization engine, a dynamic NMFC density calculator, and an AI-powered entry wizard that slashes the time required to rate and route freight. These enhancements aren’t bells and whistles—they’re high-impact features that prevent errors, improve compliance, and maximize cost efficiency.
And while many logistics firms struggle to connect the dots between technology and human support, TLI integrates both with precision. Jack Newman, another client, captures the sentiment well: “Great company to work with, very friendly and understanding staff. I deal with Jen and I wish the industry had more people like her. Definitely recommend.” It’s not uncommon for TLI reviews to single out individual representatives—names like Sarah Cox, Jen, Mary Messinger, Ashley Rubendall, and Jimmy Martinez show up repeatedly. These aren’t passive experiences; they’re proof that even in an increasingly digital supply chain, human relationships still matter.
TLI’s services stretch far beyond the walls of ViewPoint TMS. The company’s ecosystem includes TLI Express, an asset-based flatbed division offering greater rate stability in a volatile spot market, and MyFreightAudit, which automates freight bill audits, GL coding, and cost center allocations—currently managing over $236 million in freight spend annually. For brokers and freight forwarders, CoBrokerPro delivers bolt-on transportation support that extends their modal reach and technical capabilities without requiring additional infrastructure. All of these brands integrate into a unified network, offering scale without sacrificing precision.
Performance metrics back up TLI’s value proposition. In 2024, its freight claims department processed over 900 claims and recovered more than $1.2 million in damages. Its invoice audit team uncovered and reversed over $600,000 in billing errors for Diamond-level customers. RFP savings routinely fall in the 10–15% range, achieved without eroding service quality thanks to TLI’s rigorous carrier vetting and real-time performance monitoring. This operational excellence is not only measurable but tied directly to the kind of outcomes that impact a shipper’s bottom line.
Customer experiences reflect that impact in more human terms. “I can’t say enough about the dedication of Lorraine and Ashley,” wrote Allison Kline. “They are both incredibly knowledgeable, responsive, and always go the extra mile to ensure everything runs smoothly. Whether it’s problem-solving, coordinating shipments, or keeping communication clear, they handle it all with efficiency and a great attitude. It’s a pleasure working with such a reliable team.” Russell Ali shared a similar note of praise: “I booked the load with Jimmy Martinez and he was so nice—and Jennifer Rosado also helps us. One of the nicest people I’ve ever worked with.”
Such testimonials don’t just represent individual experiences—they are the reflection of a company that hires intentionally, trains rigorously, and prioritizes values over volume. TLI doesn’t compete on lowest cost alone. It wins by reducing error rates, improving visibility, aligning freight strategies with business goals, and providing real human support every step of the way.
In an industry often bogged down by outdated software and transactional relationships, TLI charts a different path. It combines robust logistics intelligence with a service culture that invites feedback, rewards transparency, and builds enduring trust. Jordan Schoppen, another satisfied client, sums it up well: “I’ve been working with John Shaw and Ashley Rubendall for the past six months, and they are truly a pleasure to work with! They are extremely knowledgeable and friendly, and I always look forward to connecting with them.” That kind of sentiment, shared publicly by hundreds of customers, underscores why TLI doesn’t just move freight—TLI is moving the transportation industry forward.
